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What’s On Your Business Card?

Whats On Your Business Card? It May Be Small, But It’s So Powerful…Your Business Card! If you’re like most professionals, you have a business card. But, what does your business card *do* for you? “Do”? Yes, that’s right; what does your business card *do* for you? Does it help to actively create more business for you or does it sit—like most business cards—in a big stack of other business cards that nobody ever looks at? If you want to maximize your marketing strategy into all areas of your business collateral, it’s time to make your business card work for you. The time when your business card was just a simple way to give your name and number has long since passed. Far from having to be just a way to communicate your name and contact number, a business card provides an excellent opportunity for you to make yourself memorable. The key to any successful marketing campaign is being memorable. Advertisers spend millions of dollars figuring out exactly what needs to be done to create adv
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Turn that Yearning Button ON

               Turn that Yearning Button ON How do we rate flyers? What is the secret behind retention? Studies have shown various attributes that contribute to flyer impression and retention. Here they are: First attribute is for flyers to be catchy. Let’s face, people will not be reading your flyers if they are not attracted with its design. Thus, to create a center of attention in the flyer will make an overwhelming difference. A tempting picture or a moving statement can capture your potential customer’s undivided attention. Another attribute is good organization. Separate contents by using borders and boxes. That way, it will not be taxing for the readers to read it. Third attribute is excellent communication. Mediocre flyers are easy to point out. This is because they are not edited or done in a good taste of communication skills. Grammatical errors are blatant and the message is vague. Moreover, communications purpose, which is comprehension, will not be achieved. Lack of stro
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Using Contact Forms To Increase Sales

Using Contact Forms To Increase Sales Contact forms are such a mundane part of a website that they are often neglected. But they are a very important component of a successful website, and should be given consideration. The first thing you should do is to create a contact us page. Ideally, you should have several methods of contact – email, phone, form, chat, etc. The contact form is important, because some people may not be very adept at email and it’s easier to just submit a form than type and send an email. Once you’ve created a contact us page, add a link to this page to your site navigation, and make it easily noticeable. Anytime your customers have a question about something on your website, you want to be quickly and easily available to answer their questions and close the sale. There are other important uses for contact forms. One is to convert your online leads into offline leads. Here is what I mean by that. Joe Doe is browsing your website, looking at your products. I
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Top 10 Tips For Getting Started In The Wholesale Business

Top 10 Tips For Getting Started In The Wholesale Business Whether you are just thinking about, or you have decided that you would like to start running a wholesale business, there are a number of items that you should spend considerable time planning and researching before going full steam ahead. Proper planning and fact-finding up-front can not only save you from a lot of headaches in the beginning, but can also mean the difference between a successful wholesale business versus a monetary disaster waiting to happen. In this article we will provide you with ten tips to help guide you along the way as you begin planning for your business. They are presented in chronological order so that you can use them as a way to plan out the proper steps along the way. Remember, success depends on many factors – and the most important factor is your determination and energy you put into making your business a success! Step 1: Ask Yourself Why? Why do you want to get into the wholesaling business
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Why A Little Bit Of Marketing Does You Good, Especially At Christmas

Why A Little Bit Of Marketing Does You Good, Especially At Christmas My grandpa, who’s a Quaker, used to disapprove of the fact that I ventured into marketing, but he’s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind – a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesn’t believe in profit, even though profit itself is not a bad thing. I bring this issue up because in case you hadn’t noticed, it’s going to be Christmas soon and as usual any company which can exploit Christmas as a commercial theme is doing so. But before we exchange our Christmas wreath for cynicism on our front door, sometimes marketing can be beneficial and the creativity in marketing campaigns can be enjoyed by the consumer. Take for instance (but not for instant) Starbucks Coffee Company, no longer is it just a coffee company! If you’re still refusing to do your Christmas shopping online, marketin
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What A Geek-Thing Taught Me Can Send Your Sales Response Through The Roof

What A Geek-Thing Taught Me Can Send Your Sales Response Through The Roof Who is best qualified to prove your product works? Who has the credibility and the believability to talk about the benefits of using your product? Who will tell your customers and clients it’s a good decision to buy? It’s you, right? Perhaps you’d better keep reading… The answer is – your own customers. Your customers have the experience of using your product. They’ve used the features, and experienced the benefits. Speaking from this familiarity your customers will relate with your prospects in a way you will not. Your words are seen as claims when you talk about your product. But when your customer talks, their words are seen as truth. When you’re selling a product or service, all internet marketers know there’s nothing like the power of testimonials. Testimonials are the social proof – the “Show me I’m not alone” evidence – from customers that have already bought from you and enjoyed your product. I’ve seen
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Trade Catalogs and American Advertising

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Trade Catalogs and American Advertising The 19th century was the year of trade catalogs. This era saw a revolution in the business and industrial history as reflected in these trade catalogs. The Industrial Revolution evident in this century was a major force in the modernization of the business industry. Aside from new methods of producing goods that brought down its prices, even making luxury items available to ordinary people, this period as evident in the catalogs began offering goods and services to customers in addition to traders. The growth of trade catalogs in this period has provided a distinct way of life for all people both at home and at work. These catalogs even brought traces of development that changed the life of all Americans and brought in a modern lifestyle. But what are these trade catalogs? Trade catalogs are generally similar to the retail catalogs existing today. They describe and illustrate business products and services. With trade catalogs, it is possi
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